NFL + YouTube

The opening day of the NFL season represents more than the start of a new year. It is a moment built on creativity, dedication, and the belief that dreams can be shared across the world. For players stepping onto the field, for fans watching from every corner of the globe, and for the communities that bring them together, opening day captures the energy and connection that make football special.

Tasked with creating the opening piece for NFL Network’s season launch, we set out to honor that moment and the historic first game broadcast live on YouTube. The matchup between the Chiefs and Chargers in Brazil marked a new chapter for the league and for fans everywhere, as the game reached audiences around the world for free for the first time. Featuring YouTube creators who embody the spirit of innovation and storytelling, our piece celebrated the idea that we are all creators, united by our shared passion for the game.