Future of Frontline

Future of Frontline started as a kickoff film for the Future of Frontline Summit and quickly grew into a full campaign. We shot the spot exactly as scripted across five days on location, running a campaign photo shoot and an asset refresh at the same time. It’s built to feel like a short film more than a corporate video, and it celebrates the people who keep the world running: cashiers at the register, welders building the things we use every day, the cooks who feed us and the caregivers who look after the people we love. It also looks ahead to a future where the hardest part of hiring, for candidates and talent teams alike, gets easier. Parados from Workday is making that future a reality.