Oh Olo

Olo has quietly powered online ordering for hundreds of restaurant brands for decades. Most people have used it without ever saying the name. When Olo launched its first consumer app, we built the campaign around that moment of recognition. The hero :90 is staged as a family sitcom: a kitchen full of takeout, a dad who knows something, and a mom who has never heard of Olo until she realizes she’s been using it all along. The live action and motion graphics were built to keep the jokes and the explanation from ever feeling like two separate spots. The :90 anchors a full package of :60, :30 and :15 cutdowns.